How Can Small and Medium Scale Businesses Benefit From Online Marketing?

Astonishing reports now have shown that a whopping 5 million people use Facebook every single day. Not only that, there are more than a million people who send out tweets on Twitter almost every hour. Wow these figures are unbelievably on a global scale.

This clearly shows that no matter where in the world one can go to, the internet is now clearly playing a major role in everyone’s lives. These shocking figures have alerted businesses worldwide on the powerful effect of the internet and online marketing.

Business analysts have recently noticed that businesses with websites today are serious in getting ahead of their competitors through the magic of search engine marketing, search engine optimization and internet marketing.

How Can Online Marketing Improve Your Business?

A recent survey done by Citibank on 749 businesses based in the US, indicated that more than 60% of American companies are now gearing up on online marketing strategies. While the other 40% stated that they plan to use social media sites like Facebook and Twitter to advertise their products and services.

Entrepreneurs now see the potential of the internet as a good medium to promote their business image and company. Social media sites like Facebook create an world of interaction between consumers and companies allowing both parties to benefit from the instant connection.

Consumers can already voice out their opinions on a company’s product or service, allowing the company to act on their consumer’s issues right away. On the other hand, companies can also advertise their promotions and offers boosting company profit since millions of people use social media sites daily.

Why Is Online Marketing Effective For Your Business?

* Helps Build Prospects – Through online marketing efforts a lot of businesses now have observed an increase in sales leads. Consumers can be targeted geographically allowing businesses to customize their products and services based on the needs of customers.

* Cost-Effective Advertising – Old-fashioned advertising used to be quite expensive, garnering more than 40% of a company’s expenditure. However with the emergence of online marketing, numerous businesses have reported savings on advertising costs by as much as 60%.

* Reaching Out to Worldwide Consumers – Businesses all around the world are enjoying this wonderful benefit to their advantage. First of all, international trade on the internet is free. Businesses are given the privilege to trade their products internationally, broadening the horizons of business in a significant manner.

Whether your business is offline or online, the internet is a great marketing tool that you can use to boost profit. It has provided ways for companies to connect with consumers resulting to better customer service. In return, consumers feel valued knowing that their needs are being catered to, compelling them to become loyal and satisfied customers for life. So in totality, both parties benefit from the use of online marketing, making it an ideal business strategy.

Start Online Business: Making Money Online Is Now Easy

Businesses all around the world have changed their nature tremendously especially with the advent of internet and its related infrastructures. No business today can withstand in today’s highly competitive business world if not having a web presence. This applies as good to a small business operated by an individual as to the large corporations and companies operated by thousands or millions of people. Even, some businesses have just risen from the business ideas that could not have been feasible without an internet help only. Essence is, you cannot do business today if you don’t have an online presence.

Now, when it comes to online business, for an individual it is often a confusing concept as to what it actually means. In simple terms it can be described as selling products or services with the help of internet only. Selling products again can be selling either physical products or selling digital products. Selling digital products is a part of e business which is a separate subject with many aspects of it and requires fair amount of knowledge, skill and efforts to start and succeed. We’ll be covering those aspects with separate article for each one.

Selling physical products online is a part of E commerce and is easy to conduct now. Time and again it is proved that trading has been a safe way to earn money if done with due care. Conventional ways of sourcing products to buy and then selling them to prospective buyers who want those products has been a steady, safe business all the time. The same conventional principle is now converted into an online business and is made tremendously easy with the help of internet. Internet makes sourcing different products, purchasing those products, finding prospective buyers for those products and selling the products so easy that you can do whole these operations without requiring moving a single step and with a few clicks only in no time.

Moreover, there are some platforms online which help you lot and take you along to start and run the online business successfully. It’s a good practice to start small with one product and then repeat the process with many once you have a hands on experience and steady income online with the whole system.

Need to Recharge Your Business? Internet Marketing Online Will Give You a Boost!

Whether you have an online or offline business, creating a marketing component that publicizes you with business internet marketing online is a must-have in these increasingly virtual times!

It’s amazing, actually. With the power of “local search” in the search engines, the Internet is eve more powerful than the yellow pages at helping ready-to-buy consumers find a local plumber or real estate agent just as easily as they find MP3 downloads or e-books for sale.

You, too, can attract eager prospects to you, online with some savvy business marketing strategies. It’s not easy, but it’s an investment that will pay off in the long term.

Here are the CRITICAL things you must do to create a solid business presence through Internet marketing online.

1) Focus on one niche. It’s possible that you do a number of things. As entrepreneurs many of us are drawn toward having lots of irons in the fire. You may have a bookkeeping service and a plumbing business. Don’t try to “save money” by combining the two. Have different websites devoted to the different activities.

2) Find out how people are searching for your products and services online. For example, let’s say you’re in the HVAC trade and you know that annual maintenance of HVAC machines is very important. Well, your clients might not know that and may rarely search for a technician to help them with that problem. The truth is, there are probably a lot more people searching for things like “air conditioner not working” or “how to fix my air conditioner.” The key thing to remember is that you want to know what people are looking up, so you can be found when they search for those terms. Those terms that people type into the search engines are called “keywords.” You want your site to rank well for these keywords. To find out what keywords are being used in your niche, go to and do a search for “google keyword tool” – you should find Google’s keyword suggestion tool and you can type in YOUR idea of what people search for, and Google will look through it’s database to find terms that are similar. Google will show you terms that people actually type into the search engines. You can also find out how many other competing sites are also being optimized for these terms.

3) Decide which keywords to optimize your site for, and create a lot of content that incorporates those keywords. In order for your website to rank well, you’re going to need to have lots of articles of content. Forget having just a 5 or 10 page website. The only way those will get traffic is through someone typing the URL directly into the web browser, or through your buying pay per click ads – which can be effective, but is also pricey to learn. That’s an advanced strategy. This article is focused on business internet marketing online using natural search engine optimization strategies. Choose keywords that have a relatively high number of searches but few competing websites. (You can find out the level of competition by going to Google and typing in your “keyword” in “quotation marks”. Google will tell you that there are 42,300 competing sites – that’s your competition. Your goal should be to find keywords with at least 1,000 searches per month and fewer than 50,000 competing websites. You can choose words with fewer than 1,000 searches per month, but if you do, I would make sure they are very focused – such as “HVAC repair seattle, wa” or “cheap quickbooks virtual assistant bookkeeper.” The fact that these people are very clearly looking for YOU makes it worth taking the effort to help them find you, even if there aren’t many of them, they are high quality prospects.

4) Write, write, write. You’ll want to write about 20-50 articles for your site to start off with, then put it on “autopilot” by giving it fresh content every 3-7 days… more often if your niche is highly competitive. Search engines like to see the site growing over time.

5) Get links back into your site. It’s very important that you have links coming to your site from quality referral pages. These days, you can promote your site through a variety of free sources including “Web 2.0” media, such as,,, etc. This is known as social media. You should strive to get upwards of 40 links to your site, and the pages within your site. This can take some time, but it is well worth the effort.

6) Focus on on-page conversion. Once you have traffic to your site, you want to make sure that the visitor has a good experience. Consider what is the MAIN THING you want your visitor to do when he is on your site – is it to call you, fill out lead form, enter their name and email address, visit a sales page and buy a product? You need to be clear on what they should do, or they won’t know either. The confused mind gives up and leaves! Make it easy and straight forward.

This is just the tip of the ice burg when it comes to Small Business internet marketing online. There are lot of other ways you can promote your website to get traffic, and there are lots of other ways to make money from the visitors who do come.